TOP 5 Cannes – Vinicius Stanzione (Leo Burnett Brazil)


Vinicius Stanzione, Creative Director at Leo Burnett Sao Paulo (Brazil), shares his TOP 5 favorite ads of the year on Guess The LionsCheck his advices and if you agree with him, bet on these campaigns: you could win gifts from our partners and benefits will finance a campaign for an NGO!


1. Samsung – The Galaxy Surfboard (by Leo Burnett)

“Technology meets surf.”

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2. Geico – Fast Forward (by The Martin Agency)

“How to keep the brilliance from last year campaign.”

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3. Burger King – McWhopper (by Y&R New York)

“It has to be one of the best marketing stunts of the year and the perfect PR campaign. It raised awareness for Peace Day and made Burger King even more popular, very clever.”

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4. Harvey Nichols – Shoplifter (by Adam & Eve DDB)

“What an amazing idea (I’m sure it wasn’t easy to find a new angle after the great “Spent it on myself” campaign), and so brilliantly executed (and cheap I’d say!). This one is a real reference in terms of an intelligent campaign. Gold and maybe more I’d say…”

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5. John Lewis – Man On The Moon (by Adam & Eve DDB)

“It’s always worth waiting for Christmas time because of the John Lewis’s campaigns.”

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Vinicius Stanzione was born in 1973 in São Paulo, Brazil. He began working as a copywriter at FCB. During his career of 20 years he worked at major agencies, among them: JWT, Y&R and DM9DDB. He also won several national and international awards. Working for the past four years at Leo Burnett Tailor Made as a Group Creative Director, he helped the Brazilian office become the best of the network in 2013 and the 8th most awarded agency in 2014 by the Gunn Report.

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