Thomas Derouault, Executive Creative Director of J. Walter Thompson Paris (France), shares his TOP 5 favorite ads of the year on Guess The Lions. Check his advices and if you agree with him, bet on these campaigns: you could win gifts from our partners and benefits will finance a campaign for an NGO!
1. ING – The Next Rembrandt (by JWT)
“ING and its agency J. Walter Thompson Amsterdam dared to mix data, science and art in the same project, and that only deserves to be saluted, but even better, the technology they developed is now used to restore masterpieces. Huge results and an eternal contribution to the art world.”Bet on this ad
2. Fruits and Wine – The Picnic Blanket Billboard (by Rosapark Paris)
“It’s not easy these days to bring something new to outdoor but nevertheless Rosapark managed to. Mixing activation and enjoyment, this is as fresh as rosé wine.”Bet on this ad
3. Burger King – McWhopper (by Y&R New York)
“Probably obvious but how not pick this one? A stroke of genius from Burger King and its agency Y&R, which results were vastly up to the bravery. Quite the bold move and not only because McDonald’s could have said yes. Only one regret, I’ll never get to taste a McWhopper.”Bet on this ad
4. Bonds – Testicles (by Clemenger BBDO Melbourne)
“Only because the guys who sold this deserve the whole industry’s respect…”Bet on this ad
5. Kit Kat – Massage Billboard (by JWT Colombia)
“Another outdoor little wonder, cleverly delivering the brand message, useful and fun.”Bet on this ad
Thomas Derouault started as an Art Director at EURO RSCG and BETC EURO RSCG in Paris. Left to work in the United Arab Emirates and Singapore, as an Associate Creative Director on Audi, Burger King, Emirates Airlines or Sony for the agencies Leo Burnett Dubai and Tonic International. Back in France, he became ECD of Moxie Paris (Publicis group), working on Renault or Ralph Lauren before joining HAVAS 360 where he has been ECD for 3 years, winning multiple accounts and helping make the agency profitable again. After the merge of Havas Paris and Havas 360, he was appointed ECD of Havas Paris.
Last month, he has been appointed Executive Managing Director in charge of Creation at JWT Paris. His work has been awarded in many international advertising festivals Including French Art Director’s club, Epicas, NY Festival, Lynx and Cannes, where he was a judge in 2015.
Bet on his predictions! And share his TOP 5 Cannes: