TOP 5 Cannes – PJ Pereira (Pereira & O’Dell San Francisco)


PJ Pereira, Chief Creative Officer & Founder of Pereira & O’Dell San Francisco (USA), shares his TOP 5 favorite ads of the year on Guess The LionsCheck his advices and if you agree with him, bet on these campaigns: you could win gifts from our partners and benefits will finance a campaign for an NGO!


1. Bou Khalil Supermarkets – The Good Note (by JWT Beirut)

“A supermarket creates their own currency customers can buy to give to refugees in Lebanon. Beautiful, relevant, brilliant.”

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2. Breast Cancer Help Movement – Man Boobs (by David Buenos Aires)

“Facebook’s policy over what parts of the body can be shown created a big debate worldwide. This idea turned the debate on it’s head and made it helpful with a cause that matters to the same people being forbidden to show their skin.”

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3. Tok & Stok – Pinlist (by DM9 DDB)

“Mobile meets retail in such a simple, easy way that makes us wonder if that shouldn’t be turned into a full platform beyond that one furniture manufacturer.”

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4. Studio City Luxury Resort – The Audition (by Studio City TV)

“There are crazy ideas. There are crazy executions. This is an execution one. How the f*&k have these people managed to have Scorcese, Di Caprio, De Niro, and Pitt on the same piece of branded content?!”

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5. Nike – The Switch (by Wieden+Kennedy)

“Not so much surprising as it is fun and big as hell. The equivalent of a blockbuster in branded content.”

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PJ Pereira is one of the world’s most influential and respected creatives. Pereira was most recently named the Top CCO in ADWEEK’s “Creative 100” for his prowess in content. His agency holds an Emmy for Outstanding New Approach to a series (Intel’s “The Beauty Inside”) which was the first time branded content won over regular programming. Pereira is also the author of the best-selling book trilogy Deuses de Dois Mundos (Gods of Both Worlds) that launched in Brazil in 2015. In 2016, his agency’s documentary feature, presented by client Netscout, premiered at the Sundance Film Festival and will soon be distributed via Magnolia Pictures.

Prior to setting up Pereira & O’Dell with Andrew O’Dell Pereira held executive roles at start-up agencies such as AgênciaClick, which he also founded, and AKQA, where he was executive creative director on global accounts including McDonald’s, Coca-Cola, Visa, Target, and Microsoft. In 2006, he created an indie film silently branded by Red Bull titled “Unflinching Triumph” that was named #1 in “What to Watch” in new media by The Wall Street Journal and ‘Most Amusing Parody’ by Sports Illustrated.

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