TOP 5 Cannes – Matthieu Elkaim (BBDO Paris)


Matthieu Elkaim, Executive Creative Director of BBDO Paris (France), shares his TOP 5 favorite ads of the year on Guess The LionsCheck his advices and if you agree with him, bet on these campaigns: you could win gifts from our partners and benefits will finance a campaign for an NGO!


1. Intermarché – Sugar Detox (by Marcel)

“Because when you can really change someone’s mind and shake up the food industry, it rocks!”


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2. Swedish Tourist Association – The Swedish Number (by Ingo Stockholm)

“Because when you’ve got a great idea and Obama talking about it, it rocks!”

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3. Currys – Spare The Act (by AMV BBDO)

“Because when you’ve got a great concept and Jeff Goldblum in the same campaign, it rocks!”

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3. Louis XIII – Not Coming Soon (by Fred & Farid)

“Because when you frustrate people, yes, it rocks!”

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5. REI – #OptOutside (by Bell & Partners)

“Because when you’ve got balls, it rocks!”

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Matthieu Elkaim, graduated from Economics, decided to interrupt his universities studies to enter TBWA Paris as a Junior Copy-Writer. During 3 years, he works for clients like Sony Playstation, McDonald’s or Amnesty International.In 2004, he joins DDB Paris. After 5 years working for prestigious clients like Volkswagen, Nike, Loto or Audi, he becomes European Creative Director in charge of Lipton et Lipton Ice Tea.In March 2012, Matthieu enters CLM BBDO as Creative Director. Three years later, he is appointed Executive Creative Director for BBDO Paris Group. This nomination reinforces the organizational reunification between CLM BBDO and Proximity BBDO in order to combine their creative, digital and customer marketing skills.Passionnate about communication and advertising, what he likes more than anything else are big ideas, innovative approaches and taking risks. Which earned him to be named as 2013 Creative Director of the year with his work rewarded with hundreds of national and international awards since he’s started working.

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