TOP 5 Cannes – Marcelo Reis (Leo Burnett Sao Paulo)


Marcelo Reis, partner and Co-President of Leo Burnett Tailor Made (Sao Paulo), shares his TOP 5 favorite ads of the year on Guess The LionsCheck his advices and if you agree with him, bet on these campaigns: you could win gifts from our partners and benefits will finance a campaign for an NGO!


1. Art Institute of Chicago – Van Gogh BnB (by Leo Burnett Chicago)

“Innovative way to sell a collaborative platform.”


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2. Burger King – McWhopper (by Y&R New York)

“Effective guerrilla.”

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3. Tate Britain – BP Displays (by Grey London)

“Poetry and advertising mixed in a convincingly way.”


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4. REI – #OptOutside (by Bell & Partners)

“Simply brilliant and persuasive.

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5. Samsung – The Galaxy Surfboard (by Leo Burnett)

“New technology connecting athletes and coaches.”

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Marcelo Reis is a partner and the Co-President of Leo Burnett Tailor Made, as well as one of the leading creative professionals in the Brazilian market. Reis was responsible for directing such works as Vem Pra Rua and Safety Wi-Fi, for Fiat; Bentley Burial, for ABTO; and My Blood is Red and Black, for Hemoba and the soccer team Esporte Clube Vitória, a campaign which increased blood supplies in the state by 46% and was acclaimed as the most awarded campaign of 2013 by the Gunn Report, in its All Gunns Blazing Category. Last year, Reis helped LBTM to win more than 150 awards to Leo Burnett Tailor Made, including Cannes Lions, One Show, AD&D, Clio, among others. He was acknowledged, by Advertising Age, as one of the six most awarded Creative Directors in the world in 2013.

He worked at important agencies such as W/Brazil, DM9 DDB, Leo Burnett Brazil, Loducca, Y&R and Lew’Lara\TBWA. In 2011, he assumed as Creative Vice President for Leo Burnett Tailor Made, when the two agencies merged. In October of 2014, after a joint decision of the agency’s partners, he was invited to be one of the agency’s co-presidents.

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