TOP 5 Cannes – Geoffrey Hantson (Happiness Brussels)


Geoffrey Hantson, Chief Creative Officer of Happiness in Brussels and Saigon (Belgium and Vietnam), shares his TOP 5 favorite ads of the year on Guess The LionsCheck his advices and if you agree with him, bet on these campaigns: you could win gifts from our partners and benefits will finance a campaign for an NGO!

“More than ever we need guts. That’s why I choose those 5 winners. There is no order. They all deserve gold.”


1. Burger King – McWhopper (by Y&R New York)

“The guts to end the war between burger brands for Peace Day in times where peace seems so old fashioned. Gold.”

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2. Swedish Tourist Association – The Swedish Number (by Ingo Stockholm)

“The guts to create 1 country number that calls an ad random Sweden to promote its country. Or answer any question you might have. Gold.

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3. Under Armour – Rule Yourself (by Droga5)

“The guts to blow away the Nike brand with your advertising. Who would have thought this was possible few years ago? Gold.”

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3. Volvo – Highway Robbery (by Grey New York)

“The guts to use the waste of energy of other cars to power their own. Gold.”

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5. REI – #OptOutside (by Bell & Partners)

“The guts to actually really close all their shops on Black Friday. Gold.”

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Geoffrey Hantson, 43, is Chief Creative Officer of Happiness and part of the global creative council of the FCB network. Geoffrey took his first steps as a creative director at Duval Guillaume in 2006. In 2010 Geoffrey was named ‘Creative of the Year’ and both in 2012, 2013 and 2014 Duval Guillaume was named ‘Creative Agency of the Year’ in Belgium. In the last 3 years only he gathered 27 Cannes Lions – of which 11 gold – and his agency was named agency of the year in the Media category. Also at the Eurobest Festival he won an astonishing 42 awards, including 3 Grand Prix and 9 gold, in the last 3 years. In 2012 Business Insider named Geoffrey ‘One of the 25 Most Creative People in Advertising’ (globally). In 2013 he even made it to the top of that list (nr 1), calling his work ‘amongst the best advertising ever seen’.

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