TOP 5 Cannes – Dave Henderson (MullenLowe London)


Dave Henderson, Chief Creative Officer of MullenLowe London (United-Kingdom), shares his TOP 5 favorite ads of the year on Guess The LionsCheck his advices and if you agree with him, bet on these campaigns: you could win gifts from our partners and benefits will finance a campaign for an NGO!


1. Harvey Nichols – Shoplifter (by Adam & Eve DDB)

“For a posh store to show footage of poor people caught shoplifting…? Outrageous. And brilliant.”

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2. Swedish Tourist Association – The Swedish Number (by Ingo Stockholm)

“Not just a great idea, they actually made it happen. For real.”

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3. Persil – Free the Kids (by MullenLowe London)

“Powerful facts make powerful ads. Especially when they’re beautifully executed.”

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4. Cornetto – Commitment Rings (by LOLA MullenLowe)

“Ultra smart and wonderfully lateral… A great idea that’s got the brand global attention.”

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5. NHS Blood & Transplant – Missing Type (by Engine)

“It’s difficult to come up with fresh ideas for blood donation. So much great stuff has gone before.This just made it even harder.”

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Dave Henderson was appointed Chief Creative Officer in 2015 and brings with him almost 30 years of creative agency experience. Previously at DDB before moving on to Grey, RKCR/Y&R, Saatchi & Saatchi, then back to DDB again before joining as ECD of MullenLowe London in 2011. The multi award winning creative director has produced iconic work for brands including Land Rover, Virgin Mobile, The Times, Toyota, Carlsberg, Budweiser, Harvey Nichols, Volkswagen and Virgin Media. Also working on government clients; NHS, Public Health England, Dementia Friends, Electoral Commission, and Post Office. Since joining in September 2011 Dave has played an instrumental role in overseeing the most creatively driven years at MullenLowe London.

Leading work includes the British Arrow awarded emotive Marie Curie film ‘symmetry’ and the world’s first interactive digital billboard for MicroLoan. Under Unilever, the Small & Mighty campaign launch for Persil claimed an impossible 2% category market share growth and the Cannes Lions awarded Domestos ‘see through loo’ campaign that defied category norms in 2013.

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