TOP 5 Cannes – Darren Richardson (BBDO Dusseldorf)


Darren Richardson, Chief Creative Officer & Managing Director at BBDO & Proximity Worldwide Dusseldorf (Germany), shares his TOP 5 favorite ads of the year on Guess The LionsCheck his advices and if you agree with him, bet on these campaigns: you could win gifts from our partners and benefits will finance a campaign for an NGO!


1. Harvey Nichols – Shoplifter (by Adam & Eve DDB)

“A really interesting way to advertising a reward card and also deter shop theft. Also proves you don’t need millions of dollars to create great ads.”

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2. Swedish Tourist Association – The Swedish Number (by Ingo Stockholm)

“Very smart tourism campaign that got so much reach with such a simple idea.”

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3. Rekorderlig Cider – Silver Skaters (by Saatchi & Saatchi London)

“Good ads stick with you. This one did with me.”

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4. Bonds – Testicles (by Clemenger BBDO Melbourne)

“Underpants are not the most inspiring product to advertise. This ad proves anything is possible. Creative thinking out of the box.”

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5. Robin Wood – Capuchin, Polar Bear, Deer (by Grabarz & Partner)

“Craft is a dying art. The details in the ad can be explored for hours. Truly amazing.


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Darren Richardson is the CCO at BBDO and Proximity Worldwide in Dusseldorf. Previously he has worked in top agencies across the globe such as CP+B, 180 and R/GA. He is also an Author and Techy, and most importantly a husband and dad of two.

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