TOP 5 Cannes – Benjamin Marchal & Faustin Claverie (TBWA\ Paris)


Benjamin Marchal and Faustin Claverie, Executive Creative Directors of TBWA\ Paris (France), share their TOP 5 favorite ads of the year on Guess The LionsCheck their advices and if you agree with them, bet on these campaigns: you could win gifts from our partners and benefits will finance a campaign for an NGO!


1. Nissan – Shoulders of Giants (by TBWA\ Chiat \ Day)

“As creatives, we usually think that planners can’t write a TV ad. This time we were wrong. Planning at its best…”

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2. DB Breweries – Brewtroleum (by Colenso BBDO)

“This one is about saving the world and drinking beer at the same time. Stupid? No, it’s advertising.”

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3. Burger King – McWhopper (by Y&R New York)

“It has to be one of the best marketing stunts of the year and the perfect PR campaign. It raised awareness for Peace Day and made Burger King even more popular, very clever.”

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4. Grammy’s – Kendrick Lamar / Compton

“The kind of piece of work you can only make if you live in LA. We are jealous.”

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5. Microsoft – Survival Billboard (by McCANN London)

“It feels good to see something really cruel in advertising today.”

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Benjamin Marchal and Faustin Claverie, Executive Creative Directors of TBWA\ Paris, have been rewarded many times at the main French and international advertising festivals (more than 30 Cannes Lions between the two of them). They will lead the 110 Creatives of the agency.

Benjamin Marchal, 36 years old, started his career in 2004 as an Art Director at DDB, where he stayed 8 years. He worked for clients such as INPES Tabac, l’Equipe, Greenpeace, Lipton Yellow, Voyages SNCF. In 2012, he joined BBDO with Olivier Lefebvre, as Executive Creative Director. They created several successful campaigns for La Redoute, Mercedes, Guy Cotten and Audi. Since 2014, Ben has been Executive Creative Director at Fred & Farid before joining TBWA\ Paris.

Faustin Claverie, 39 years old, began his career in 2001 at V, working on accounts such as Volkswagen, 9telecom and 118 218. In 2006, he joined DDB and worked on Nike, Brandt, GQ and Audi. After a short experience at Publicis, he chose to leave France in 2010 in order to join Mother UK working on Stella Artois and HTC. He then moved to VCCP UK working on Mc Laren, MacMillan Cancer. Since 2012, Faustin has been Creative Director in charge of the Heineken global campaigns at Wieden Kennedy Amsterdam, before joining TBWA\ Paris.

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