TOP 5 Cannes – Ari Weiss (BBH New York)

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Ari Weiss, Chief Creative Officer of BBH New York (USA), shares his TOP 5 favorite ads of the year on Guess The LionsCheck his advices and if you agree with him, bet on these campaigns: you could win gifts from our partners and benefits will finance a campaign for an NGO!

 

1. Burger King – McWhopper (by Y&R New York)

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2. Child Focus – Coins of Hope (by Wunderman)

“It is so jealousy inducing because it is incredibly innovative while being incredibly old fashioned. Too often our industry falls into the trap of forcing technology to deliver innovation as opposed to having an innovative idea and finding the best way to bring it to life. Sure, sometimes the best way to bring said idea to life will be technology, but other times it will be something as antiquated as gilded metal in the form of currency. Well done.”

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3. Nike – Last (by Wieden + Kennedy Portland)

“Just a good old fashioned Nike film. Perfectly crafted from start to finish. Great writing, great track and perfectly restrained filmmaking. So human. So good.”

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4. Harvey Nichols – Shoplifter (by Adam & Eve DDB)

“Cannes should be all about bravery and it took a good dose of bravery to walk into a client and tell them we want to feature real people stealing your stuff to promote a promotion on your new app. Just goes to show what years of a trusting relationship can lead to.”

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5. REI – #OptOutside (by Bell & Partners)

“We can’t mention bravery without mentioning this year’s effort for REI. To ask a retail outlet to close on the biggest retail day in the country takes wonderfully shiny brass balls. And it payed off.”

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Ari Weiss is the Chief Creative Officer at BBH New York. Since joining the agency in 2011 BBH NY has found its way onto Creativity’s coveted A-List and was named Webby Agency of the Year, both firsts for the NY agency. He helped transform AXE from adolescence to adulthood overnight with his “Susan Glenn” campaign and penned the line “Greatness Awaits” for PlayStation helping transform the brand from third place to first place with the largest console launch in gaming history. In March of 2015 he was named to AdAge’s prestigious 40 under 40 list. Most recently he helped launch the Netflix Original Series “House of Cards” by hijacking the republican debate with a seemingly real political campaign for fictional president Frank Underwood leading to the most talked about series launch in Netflix history.

Before joining BBH NY, Ari learned his craft by way of Cliff Freeman & Partners, Saatchi & Saatchi NY, BBDO NY, Wieden & Kennedy Portland, Goodby Silverstein & Partners and 180 Los Angeles. Ari lives in Tribeca with his beautiful wife, his daughter Layla and son Luca, accomplishments that dwarf his pride for any of his advertising accomplishments.

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